Eric Elliott, CEO and Founder of VIP Marketing

Eric Elliott discusses the shift in legal advertising from costly, less-targeted options like Google AdWords to programmatic advertising's granular precision. By leveraging tools like geofencing and demographic targeting, legal advertisers can target specific audiences—such as patients in hospitals or ideal referral law firms—with unparalleled accuracy. Elliott illustrates the effectiveness of these tactics through compelling success stories, including a law firm using Simpli.fi to precisely target referral partners and improve campaign renewals by demonstrating clear results.