Brandon Lutz, B2B Marketing and Offline Media Expert, returns to Simpli.fi TV to explore the untapped potential of programmatic audio for B2B brands. In this episode, he discusses why audio should be a key component of a marketing strategy, highlighting its advantages in audience targeting, cost efficiency, and brand storytelling. Brandon also explains the benefits of using a DSP to manage audio inventory across multiple platforms instead of relying on direct deals. Tune in to learn how to measure impact through brand lift studies and pixel-based attribution, and discover why programmatic audio is a smart investment for B2B advertisers.