Most growing and thriving businesses often have the most amazing company culture. One prime example of an inspiring company culture is at Highpoint Insurance Group. At the helm is Heather Smyrl, co-founder and CEO.

Heather's drive to be a trailblazer has turned a relatively antiquated industry into a modern-day agency that is purpose-driven with an enthusiasm for serving her employees, customers, and community. With her pep rallies, digital scorecards, and constantly looking for ways to highlight her team's accomplishments, Heather has designed a company structure around positivity that has allowed her sales team to flourish and has brought her close to her goal of having a $10 million year.

In this episode, tap into Heather's more than 25 years of experience as a leader in the industry and get insight into the amazing work she has done to build a unique company culture. Get ideas from her incredible stories that you can put into your practice or get back that fire to get past this last year's setbacks. Most notable are the core values she has established to foster accountability, unlimited success, and teamwork.

Heather got her start in the insurance industry at only 19 years old. She founded Highpoint in 2008 alongside her husband, Brandon Smyrl. In 2017, she built her company's forever home in Friendswood, Texas. Three years later, Highpoint was honored to be named Agency of the Year by Rough Notes magazine.