Strategy succeeds when leaders go beyond ambition and translate intent into action. Doing so requires great skill in building a bridge from thinking to doing, that’s where project management lives.

In my conversation with Emad Aziz, we explored what happens in strategy execution space and the gap between vision and delivery.

Emad spent his career operating in that space. From leading transformation initiatives and building PMO capability, to launching a global consulting firm and helping grow the project management profession across regions, his work has always focused on one question:

Who makes strategy real when the system itself is under strain?

We talked about the limits of methodologies, the patience required to build execution capability, and the role project managers play as integrators rather than enforcers.

This episode is for anyone who has ever been asked to “just make it happen” without clear answers, or perfect conditions.

Because that’s where the magic makers live.

“I Made That Happen”

Emad’s entry into project management wasn’t accidental. He chose to migrate early in his career into project management because he was drawn to the part that doesn’t fit into job descriptions:

making things happen.

Not the clichés. The reality.

The inner satisfaction of pointing at a building, a system, a product and saying: I was the catalyst. I put the elements together.

The PMO Myth: “Fast Results”

From there, the conversation moved into PMOs and why so many executives become impatient with them. Emad didn’t deny the impatience, he explained it.

Many leaders treat a strategic PMO (or “strategy execution office”) like a switch you flip:

Stand it up, and results will show up in a few months.

But the truth is harsher:

A PMO is a marathon, not a sprint.

It can take years before you see material results because you’re not installing software, you’re building capability.

That’s not a comfortable message, ot’s a necessary one.

Malta, Volunteering, and the “Disneyland” Moment

One of my favorite arcs in the episode was about community. Emad talked about attending his first PMI Global Congress in Malta in 2008 and getting “hooked” on the energy: volunteering, exchange of ideas, global connection.

He described it like watching his 8-year-old at Disneyland. To him it has the same level of excitement, sense of possibility, and future growth.

It didn’t stay as a personal experience, he tried to bring it home.

When he learned PMI had destinations lined up for years, he and his colleagues decided to create a local replica in Egypt: P2P.

* 2008: three exhibitors, 600 attendees, and PMI leadership in the room

* 2009: six ministers under the auspices, 17 speakers flying in, tracks by industry, ~1,200 attendees, ~50 exhibitors

It was not about “event planning,” It was about building professional infrastructure. That’s what it looks like when someone stops consuming a profession and starts investing in it.

Entrepreneurship Wasn’t an Accident

Emad’s entrepreneurship story wasn’t a “follow your passion” cliché either.

He was head of transformation / strategic PMO for a major global bank (at the time, the seventh largest in the world). He learned a lot and then he hit a ceiling, because in many organizations, the PMO is still treated as a support function.

He made a decision mid-year and with no safety net and he launched his firm in 2006. He did so because he believed that the profession isn’t just a job, it’s a vehicle for impact, independence, and leadership.

Agile Didn’t “Fix” Strategy Execution

Emad shared that when it comes to strategy execution, if organizations see Agile as a universal cure, they are not likely position for success. In an organizational context, Agile needs boundaries and clarity. It needs to operate within the context of time, cost, benefit realization, and constraints.

He argued that the world has been moving toward the real answer for a while, a hybrid approach.

He made a prediction that in 10–15 years, “Agile vs Waterfall vs Hybrid” may fade into the background, replaced by a single integrated body of knowledge where we simply choose tools based on context. That’s honestly what good PMs have always done anyway.

Our job isn’t to be stuck on a method, it’s to pick, adapt, and integrate, and ultimately deliver outcomes.

A Lifetime Commitment

The episode closes where it should: not on tactics, but on character.

Emad called project management a “lifetime commitment.” You keep learning, giving back, and contributing.

If you’re looking for an easy, laid back place, Project Management isn’t it. But if you want a career that pushes you beyond your limits and connects you globally even when you work locally… “this is the place to be.”

Final Thought

When execution is messy organizations don’t get saved by frameworks, they get saved by people who can hold tension:

* between delivery and transformation

* between structure and agility

* between ambition and constraint

* between local context and global standards

That where magic and professional judgement come together.

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One of the quiet assumptions we carry in project management is that experience is cumulative in a straight line. You learn the tools, you master the frameworks, you gain judgment, and eventually, you’re “senior.”

But what if that story is incomplete?

In my recent conversation on Project Management Matters with Jesse Fewell, PMBOK® Guide Eighth Edition Chair and longtime contributor to PMI standards, I found myself confronting a blind spot I didn’t realize I still had: we forget what it felt like to be junior.

It is not due to a lack of empathy, but because experience changes how we see guidance.

From Doing Projects to Shaping a Profession

Jesse’s journey into project management will sound familiar to many: an accidental entry, rooted in technical work, shaped by frustration with how projects were being run rather than by a love of templates or processes.

What stood out wasn’t just how he became a project manager, but when he crossed an invisible line: from wanting to do the work well, to feeling responsible for helping others do the work better. That shift came because of volunteering with PMI.

A single phone call to PMI set off nearly two decades of contribution: agile communities, practice guides, standards work, and eventually chairing one of the most consequential editions of the PMBOK® Guide.

The Seventh Edition and What Happened

The PMBOK® Guide Seventh Edition didn’t quietly evolve like other standards, but it was disruptive to the profession.

It polarized practitioners and challenged long-held expectations. It certainly surfaced uncomfortable questions about value, outcomes, and whether “doing the project right” mattered if we were building the wrong thing.

Jesse does not see this disruption as a mistake, it was necessary. But there had to be a rebalancing and that perhaps can’t be achieved without swinging the pendulum.

The Eighth Edition, which Jesse chaired, didn’t attempt to erase that disruption. Instead, it synthesized it, bringing back structure, processes, and life-cycle thinking, while retaining the emphasis on principles, value, and context.

In the end it was not a retreat, it was a reconciliation.

The Real Insight: Different Practitioners Need Different Guidance

The most important realization Jesse shared wasn’t about standards at all.

It was this:

Project management requires tiers of guidance, because practitioners are at different stages of their journey.

Early-career professionals want clarity, structure, and direction. Senior practitioners rely on judgment, pattern recognition, and trade-offs.

The mistake we make, especially as experienced leaders, is assuming that what we no longer need is no longer valuable.

In reality, standards aren’t failing when they feel “too basic,” they’re serving someone else.

Why Standards Are Still Necessary in an AI World

It’s tempting to ask: why bother with standards when AI can generate a methodology in minutes?

Jesse’s answer was blunt and grounded in reality. AI amplifies what already exists.If your data, processes, and thinking are fragmented, AI doesn’t create intelligence, it scales confusion.

Standards, at their best, don’t compete with AI, they discipline it.

They provide the shared language, structure, and assumptions that make automation and augmentation meaningful rather than dangerous.

Leadership, Volunteering, and the Harder Skill

Leading volunteers to build a global standard isn’t easier than leading employees, it’s harder in different ways. Yes, there’s no paycheck, authority, or compliance leverage, but what remains is purpose, credibility, and trust.

Perhaps that’s the quiet reminder running underneath this entire conversation:

Project management isn’t fundamentally about tools or techniques. It’s about judgment, applied with humility, context, and care for both the work and the people doing it.

A Final Thought

Standards don’t exist to tell you what to think but they are there to help you think better, especially when experience, technology, and pressure tries to short-circuit process.

The profession doesn’t move forward by choosing between tradition and innovation, it moves forward by learning how to hold both at the same time.

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Project management has grown up a lot over the past few decades. It’s more visible, more global, and more established as a profession.

What hasn’t changed, though, is the question that sits underneath all of it:what actually makes someone effective in this work?

That question shaped much of my recent conversation with Becky Winston on Project Management Matters.

Becky’s career spans government, industry, academia, and nonprofit leadership. She served at the highest levels of PMI governance during a period when both the Institute and the profession itself were still finding their footing. What made this conversation valuable was perspective and clarity.

Success Was Never Just Delivery

Early in our discussion, Becky challenged one of the most persistent assumptions in project management: that success is defined solely by delivery metrics.

Yes, scope, schedule, and cost matter, but they’ve never been enough.

Real success, she argued, shows up when a project manager understands:

* what is being done

* why it’s being done

* when it matters

* and how it connects to the rest of the organization

That level of understanding doesn’t come from templates, it comes from professional curiosity.

Ego Is the Quiet Failure Mode

One of the strongest throughlines in the conversation was ego and the subtle ways it undermines effectiveness.

As project managers gain experience, credentials, or seniority, it becomes easy to mistake confidence for mastery. Becky was direct about this risk: the moment ego takes over, learning stops. And when learning stops, effectiveness follows shortly after.

She described seeing this repeatedly in her shadow management work. Project managers who could point to completed artifacts but couldn’t explain what was actually happening on their projects.

They had risk registers, but they couldn’t articulate the risks. They followed the checklist, but didn’t engage the work.

Listening Is a Professional Skill

Becky’s legal background added another important layer to the discussion: listening.

The type of listening that forces you to go beyond just waiting for your turn to talk and really listening to what others have to say. This allows you to:

* translate technical work for non-technical stakeholders

* identify gaps in reasoning

* ask the next question that actually matters

She made a distinction that stuck with me: repeating someone’s words back to them doesn’t prove understanding. Often, it proves the opposite. Understanding meaning, not vocabulary, is where leadership lives.

Preparation Enables Confidence

Another recurring theme was preparation as a foundation for influence.

Becky talked about how being studied, coming prepared to meetings, conversations, and decisions, changes the dynamic entirely. It reduces noise and makes difficult conversations easier. It creates space for better questions.

That lesson was reinforced early in my own volunteer leadership journey, when she advised me to read every page of the board materials before my first meeting. Preparation wasn’t about impressing anyone, it was about being ready to contribute.

PMI, Strategy, and Professional Maturity

The conversation naturally turned to PMI and a pivotal shift in its evolution: the move the PMI Board made from operational focus to strategic leadership.

Becky recalled challenging an early version of PMI’s “strategic vision” that focused on membership numbers. Her point was simple and consequential: that wasn’t strategy, it was a tactic.

What followed was a deliberate separation between governance and operations. Boards needed to think long-term and act as stewards not as administrators.

That shift didn’t just strengthen PMI, it modeled what professional maturity looks like.

The Role of Community and Mentorship

Underlying all of this was a quieter but powerful theme: volunteerism and mentorship.

The profession didn’t grow because of certifications alone. It grew because experienced practitioners made themselves available. Mentors answered calls, PMI Founders shared time generously, and leaders stayed connected to chapters and communities around the world.

PMI’s real strength wasn’t just its frameworks, it was its people.

Nuggets of Wisdom

Becky emphasized some critical points that can perhaps be distilled with the following:

* Curiosity over ego.

* Understanding over artifacts.

* Listening over performance.

* Strategy over activity.

* Community over credentials.

Her reminder to Project Managers is a simple question, do we really understand the work we’re leading?

The answer matters more than any template ever will.

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There’s a strange paradox in project management. Sometimes when we do our jobs well, nothing happens. No crisis, no headlines, and no heroic saves. Just outcomes!

That truth came into sharp focus in my recent conversation withFrank Saladis, PMI Fellow, longtime volunteer leader, author, educator, and one of the true stewards of our profession.

Frank has lived through multiple eras of project management, from the early days of formal PMOs to the rise of IT, agile, and global scale. What makes his perspective powerful isn’t nostalgia, it’s clarity.

The Day the World Didn’t End

We talked about Y2K. If you remember the hype, you also remember the fear:

* Planes falling out of the sky.

* Systems failing.

* Infrastructure collapsing.

And then… nothing happened. People were almost disappointed.

But as Frank points out, the reason nothing happened wasn’t luck. It was four years of planning, risk management, and disciplined execution. That moment quietly changed how organizations viewed project management.

It was not about paperwork and overhead, it was about essential infrastructure. When project management works, the absence of drama is the success.

Most Failures Aren’t Process Problems, They’re People Ones

One of the most important moments in the conversation came when Frank challenged a common myth:

“People say projects fail because people don’t follow process. But if the process doesn’t work, the answer isn’t to ignore it. You fix the process.”

That distinction matters because breaking process isn’t leadership, working around it isn’t agility, and “just getting it done” doesn’t scale.

Mature organizations don’t rely on heroes, they build systems that learn. Rules aren’t meant to be broken, they’re meant to be improved.

Calm Is a Leadership Skill

We also spent time talking about leadership under pressure. Frank’s view is simple and increasingly rare:

When things go wrong, leaders don’t panic, they get curious. They ask:

* Where are we right now?

* What do we know for sure?

* What do you need from me?

Confidence doesn’t come from having all the answers. It comes from trusting the team and creating space for them to solve the problem together.

The result is not only good leadership, but also professional maturity.

Why International Project Management Day Exists

Frank also shared the origin story of International Project Management Day, an idea he championed not as a celebration of projects, but as recognition of project managers.

Everything we rely on every day: buildings, technology, transportation, and systems exists because of projects. Yet the people who make those outcomes possible are often invisible.

The day exists to remind the world: This profession matters and so do the people who practice it.

A Conversation About Stewardship

This episode isn’t about trends or tools, it’s about stewardship. Taking responsibility for a profession that has shaped organizations, careers, and lives.

If you care about:

* Leadership without panic

* Process without bureaucracy

* Influence without ego

* And why project management still matters

You’ll enjoy this conversation.

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Every time I teach a workshop, I hear the same line:

“You know who really needs this? My boss.”

It’s never said with bad intentions, most people truly believe their sponsor, executive, or colleague would benefit. Honestly, they’re probably right.

But here’s what this week’s theme has reminded me:

We spend so much energy trying to change the people around us that we forget the part we actually control, ourselves.

Identity isn’t just about heritage or background. It’s how you show up, how you communicate, how you interpret conflict, and how you respond to pressure.

How you lead when you operate across multiple cultures and functions, self-awareness becomes your primary navigation tool.

Today’s episode of CtrlAltPMO has a simple reminder:

Leadership doesn’t begin when others change, it begins when you understand who you are.

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We spend so much time talking about leadership frameworks that we forget where leadership instincts actually come from.

They come from how we grew up, from the worlds we moved through, and from the identities we had to make sense of long before we ever led a team.

Raising third culture kids has taught me more about modern leadership than any textbook ever could. Watching them navigate different languages, expectations, and cultural cues is a reminder that adaptability isn’t a competency, it’s a way of being.

Many of us lead the same way, from multiple world experiences.

Today’s episode of CtrlAltPMO is about that connection, how the experience of living between worlds builds the exact muscles today’s project leaders rely on: translation, empathy, awareness, and the ability to adjust without losing yourself.

Your leadership identity wasn’t built in a straight line, and that’s your advantage.

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Some people find project management, but every once in a while, you meet someone whose career reminds you of something different: that sometimes the profession finds you first.

That’s how it felt sitting down with Margareth Fabíola S. Carneiro, PhD, one of PMI’s newest PMI Fellows and one of the architects behind the growth of project management across Brazil.

Starting out in business analysis and discovering project management, she did not set out to become a global leader in the field, but after discovering PMI that’s exactly how her involvement in the profession turned out.

When the Profession Finds You

What followed was 26 years of volunteer leadership and professional engagement that expanded beyond her local community to the national level and the international stage.

Chapter building, community building, standards adoption, and PMO creation were all part and parcel of the various ways that she engaged and led in the field.

When she walked onto the PMI Summit stage to receive the Fellow Award, it wasn’t simply recognition, it was the moment all those years snapped into view. She said it’s a story she’ll tell her grandkids.

Building a Profession Before the Profession Was Ready

What impressed me most was remembering what the world looked like when she began. No PMBOK Guide in Portuguese, limited understanding of what a methodology was, executives who were not aware of project management, and a challenge in explaining how all of it was relevant to the government sector.

None of these challenges stopped her because she saw and experienced the value. She was focused on sharing to help organizations and governments improve. She helped launch the early PMI chapters in Brazil, introduced structured project practices to public agencies that had never seen them before, and led PMOs across government environments where adoption is notoriously difficult.

Her determination convinced leaders that governance wasn’t bureaucracy, it was clarity.

The profession didn’t expand in Brazil by magic, it expanded because people like Margareth put door to door effort behind an idea they believed in.

This is what happens when project management chooses you: You don’t just practice it, you grow it.

A Bridge Between PMI and Agile Before It Was Trendy

One of the most unique parts of her story is her role in bridging PMI and Agile Alliance, not as a talking point, but through real partnership. Agile and PMI aren’t competing disciplines or languages, they’re variations of the same pursuit: delivering change that works.

Instead of choosing sides, she chose context and collaboration to help bring together organizations based on trust.

The Future She Sees

Margareth is optimistic and also honest about the future. AI is already reshaping delivery cycles. Teams can build working prototypes in days using tools that barely existed two years ago. Frameworks will need to evolve and methods to develop further. Practitioners need to accelerate delivery leveraging these capabilities.

Her advice is to anchor yourself with adaptability. That way your ability to learn, unlearn, and relearn becomes continuous.

For Anyone Entering the Profession…

I asked her what she’d tell someone who wants to start a career in project management.

She didn’t hesitate:

* Build your foundation, don’t skip the fundamentals.

* Get certified, not for the letters, but for the discipline.

* Get real experience, shadow, volunteer, experiment.

* Develop people skills, influence, communication, empathy.

* Be proud of the work, because projects shape the world.

If project management has chosen you — treat that as a privilege.

🎧 Watch/Listen to the Full Episode

If you want to understand not just how a profession grows, but who grows it, this conversation is worth your time. Margareth’s story is a reminder of something we sometimes forget:

Project management isn’t just a job, it’s a contribution that leaves a mark long after the project is done.

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Every now and then, you meet someone whose influence shaped the profession long before “PMO” became a household acronym. For many of us in the global project management community, Iain Fraser is one of those people.

Iain’s name has long been synonymous with governance, value, and the business of projects. He’s not just a practitioner; he’s a thinker who helped move project management from an operational discipline to a strategic enabler of organizational value.

As a former Chairman of the PMI Global Board of Directors, a Chartered Director, and author of two globally respected books, The Business of Portfolio Management and The Business of People, Iain brings a rare mix of boardroom wisdom, entrepreneurial grit, and human insight.

Highlights from the Conversation

From the Highlands to the Boardroom

Iain’s story begins far from corporate boardrooms, a kid from the Scottish Highlands who discovered early on that his future lay in connecting people and ideas.His global journey took him across sectors including oil & gas, power, telecom, government, and banking. It took him and across continents also, shaping his perspective on how culture and context redefine what “good project management” looks like.

“I was an accidental project manager,” he says. “But the profession offered a means and an opportunity — not just professionally, but socially and personally too.”

The Accidental Entrepreneur

After years in mega-projects, Iain founded Project Plus, a consulting and training firm that expanded from New Zealand to London, Dubai, and Malaysia.His entrepreneurial journey mirrors what many of us experience when we step out of corporate structures. Suddenly, you’re managing payroll, strategy, and client relationships, all while building credibility in a skeptical market.

He shares how scenario planning, a tool we used for PMI’s global strategy, later helped him steer his own company through growth and acquisition, proving that project thinking is business thinking.

The Dale Carnegie Lesson

Perhaps the most human moment of the episode comes when Iain recalls a decision he and his wife made years ago — to take a 14-week Dale Carnegie course together.

“It changed everything,” he reflects. “I went from being a shy kid to realizing how powerful it is just to say hello, to engage, to listen. That’s what project management is really about, people.”

It’s a reminder that beneath every schedule and budget, success still depends on our ability to connect and influence. It’s a message that resonates deeply in a world increasingly filtered through screens and AI.

Governance and Value — The Next Frontier

Few people can speak about governance with the same clarity and conviction as Iain. He argues that organizational governance and project governance can no longer live in separate worlds. The pace of change demands greater overlap and proactive collaboration between boards and delivery teams.

“We need to move from passive to proactive governance. The old demarcation line between boards and operations doesn’t work anymore.”

When it comes to defining success, Iain doesn’t shy away from challenging the profession:

“We’ve gone too far in dismissing time and cost. They still matter.vBut the real measure of success is value delivered and that means defining what value actually means for your organization.”

His framework extends beyond financial metrics to include strategic, social, and brand value, a holistic view that ties projects back to purpose.

Advice for the Next Generation

The conversation closes with advice for young professionals entering the field. It’s the kind of timeless counsel that could easily hang on a wall in every PMO:

“Don’t rely entirely on AI or technology. Get out from behind the screen to meet people, listen, and build empathy. Keep learning, keep building experiences, and one day you’ll become a trusted advisor. Use your head, your heart, and your gut together, they make the best decisions.”

Final Reflection

Listening to Iain talk about value, governance, and human connection, you’re reminded that project management was never just about deliverables, it’s about enabling change that lasts.

Whether he’s talking about selling his company, coaching the next generation, or sitting quietly in the back of the room, his words carry the weight of experience and the calm of perspective.

This episode isn’t just a look back at a career, it’s a roadmap for what modern project leadership should look like: strategic, human, and guided by purpose.

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What happens when a student who didn’t intend to be a project manager ends up shaping the direction of the global project management profession?

In this episode of Project Management Matters, I sit down with Lenka Pincot, PMI’s Chief of Staff to the CEO, to explore her journey from unexpected beginnings to strategic leadership. We talk about everything from her early exposure to real-world software projects as a university student, to leading digital transformations in banking, to now helping PMI at the global level.

Lenka doesn’t just talk about frameworks, she talks about elevating the profession. From integrating agile and project management to reshaping what project success really means, she offers a compelling look at where the profession is heading.

In this episode:

* How Lenka’s accidental entry into project management shaped her career

* What global community engagement looks like at PMI today

* The surprising overlaps between consulting and project management

* Why the conversation around project “failure” needs a serious update

* How PMI is redefining success and why the future of the profession is all about integration, flexibility, and community

Whether you’re a seasoned PM leader or just starting out in the field, Lenka’s story is a reminder that impact doesn’t always follow a straight path. Having the right mindset and community, can help you transform the world, one project at a time.

Watch or listen to the full episode here. Also, don’t forget to subscribe to Project Management Matters for more conversations that push the boundaries of the profession.

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This episode is a masterclass on how real careers get built through delivery, trust, and sharp thinking. If you’ve ever wondered how consulting shapes great project leaders, this episode lays it out.

My guest, Joe Naaman, has built a career across global consulting firms, complex delivery environments, and now as CEO of PorterLifestyle. He’s seen what works and what burns out fast.

In this conversation, we unpack:

* What Project Management offers organizations, especially on the strategic level

* Why consulting is the ultimate training ground for PMs

* How to build trust and influence no matter your title

* The human side of delivery: reading rooms, managing clients, and earning credibility

* What separates project managers who move work from those who move organizations

“The people who thrive aren’t always the loudest or the most technical. They’re the ones who listen, adapt, and follow through. That’s what clients remember.”

Whether you’re consulting today, leading PMOs, or thinking about what’s next, this episode is a roadmap for doing the work, and doing it well.

🎧 Watch the full episode above📬 Subscribe for more unfiltered insight on consulting, PM, and leadership💬 Reply with the consulting lesson that stuck with you the most

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