This episode of the Resin Mastery Podcast explores the inspiring journey of Ebony Whitson, founder of WWP Design & Decor in Milwaukee, Wisconsin. Ebony shares how her business evolved from small resin crafts, like tumblers and coasters, into a thriving floral preservation company. Her work focuses on preserving meaningful flowers from weddings, memorials, and special events inside epoxy resin so families can keep those memories forever. A major highlight of her journey is being selected to pitch her business on the Wisconsin TV show Project Pitch It, a program similar to Shark Tank that gives entrepreneurs the opportunity to present their ideas to experienced business leaders.

Ebony explains how the idea for her floral preservation business truly began during the COVID-19 pandemic. As her event-planning business slowed, she began helping families preserve flowers from memorial services and weddings, initially offering the service as a heartfelt gift. Word of mouth quickly spread, and the demand grew. Eventually, she pivoted her entire business toward floral preservation, leveraging social media and professional networking platforms like LinkedIn to reach clients who value preserving meaningful life moments.

The conversation also highlights the broader opportunity in the resin art industry and the role that professional materials and mentorship play in building a successful craft business. Ebony discusses her future goals, including expanding her workspace, hiring assistants, and scaling operations as demand grows. More than anything, the episode emphasizes that floral preservation is not just about creating beautiful resin art; it’s about helping people hold onto memories and emotional milestones in a lasting, tangible way.

WWP Design and Decor

https://wwpdesignanddecor.net/

Project Pitch It airs on ABC WISN TV

ProjectPitchIt.com

https://icoatepoxy.com

tel: +1 602-258-1114

https://www.facebook.com/iCoatProducts/

Instagram @icoat.epoxy

Podcast management by www.globalcreativegroup.com