Project Refine

Ever wondered how to actually build a marketing campaign from scratch?

In this episode, Elizabeth takes us through her 6-step method for building a comprehensive marketing campaign - from defining your goals and strategy through to planning the content, channels and execution.

We break down what to consider at each stage and how to make sure your campaign is working towards a clear business objective, rather than just creating content for the sake of it.

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If you enjoyed the episode, don't forget to give us a 5-star review and follow us on Instagram @project.refine

Why is confrontation so hard?

In this episode, we’re unpacking why we avoid difficult conversations, what conflict can reveal about ourselves and our relationships, and how our fight, flight or freeze response can make speaking up feel so uncomfortable.

We share some personal experiences and reflect on how we deal with hard conversations.

Because confrontation doesn’t have to mean conflict. Sometimes, saying the uncomfortable thing is actually what makes a relationship stronger. Many small conversations helps you avoid having to have big ones.

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Feeling overwhelmed by Meta Ads? Don’t worry - we’ve been there too. So, we’re breaking it down from the very beginning.

In this episode, we take you step-by-step through setting up a Meta ad, including what you need to consider before launching, what to double-check is set up correctly, and the difference between campaign types and their goals.

We also chat through which metrics actually matter, what you should be tracking, and how to start making sense of your ad performance without getting lost in the numbers.

This ep is perfect if you’re completely new to Meta Ads or just need a refresher.

If you enjoyed this episode, please share and give us a follow wherever you're listening. It helps us more than you know 🖤

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What happens when two different personalities have to work together?

In this episode, we’re taking you inside our partnership and unpacking the personalities, habits and working styles that make us who we are - and, sometimes, drive each other slightly insane.

From Type A vs Type B to introverts, extroverts and everything in between, we chat about how we each approach work, communication and decision-making, plus how those differences make us stronger.

Because sometimes the things that make you completely different are also the things that make you work so well together.

What type are you? Let us know in the comments!

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Insagram: @project.refine

We’re definitely not claiming to be content experts - we’re just figuring it out as we go! But after creating content for our own pages and for clients, we’ve found a few things that consistently make the process easier and the content better.

From planning ahead and the tools we actually use, to how we keep learning what works, what doesn’t, and what people are responding to.

No secret formula, no “10K followers overnight” promises, just the practical things that help us create better content and avoid staring at a blank screen for three hours.

If you’re creating content for yourself, your business or your brand, this one’s for you!

Don't forget to share, follow & give us a 5 star rating - it helps us more than you know.

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📸 @project.refine

Ever felt like you need to play down your success so you don’t make other people uncomfortable?

In this episode, we’re talking Tall Poppy Syndrome - where it comes from, why it feels so ingrained in Kiwi culture, and the times we’ve experienced it ourselves.

We chat about why people feel the need to cut others down, how it can make us second-guess ourselves, and most importantly, it’s a reminder that someone else’s success doesn’t take anything away from yours - so don’t let fear of judgement stop you from putting yourself out there, having a go, celebrating your wins or doing the thing you actually want to do.

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If you enjoyed this episode, don't forget to follow and give us a 5-star rating - it helps more than you know!

Instagram: project.refine

What if you could try something new without having to make it your entire personality?

In this episode, we’re chatting about the idea of flirting with your life — a concept inspired by a conversation on Two Broke Chicks. It’s a little adjacent to romanticising your life, but instead of fully committing to a new version of yourself, it’s about dipping your toes in, trying things on for size and seeing what happens.

We’re chatting about the things we’ve been flirting with lately, why we think there’s so much freedom in not needing to commit to every new interest or idea, and how you can bring a little more curiosity and spontaneity into your own life.

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@project.refine

If you enjoyed this episode, share it with someone who needs to flirt with their life a little more, make sure you’re following along, and leave us a 5-star rating - it helps us more than you know!

Welcome to our first Let's Chat episode - where we each bring a topic that's been on our minds lately and see where the conversation takes us.

This week, we end up chatting about the non-negotiables we couldn't imagine compromising on, before diving into one of the biggest conversations happening in marketing right now: should brands be using AI? From AI-generated models and authenticity to where we draw the line, we're sharing our thoughts, asking the hard questions, and exploring both sides of the debate.

Think of this as a casual catch-up with plenty of opinions, a few tangents, and conversations that don't always have a right answer.

If you enjoy the episode, don't forget to follow and give us a 5-star rating. It helps up more than you know!

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📸 @project.refine

We'll admit it - winter has never been our favourite season. But the more we've talked about it, the more we've realised we've been looking at it all wrong.

In this episode, we're flipping the script on winter and sharing why it might actually be your secret advantage. From slowing down and reflecting to resetting your habits and getting back on track with the goals you set at the start of the year, winter offers the perfect opportunity to build momentum before spring rolls around.

We also chat about some of the little things we're learning to love about the colder months and why embracing the season instead of wishing it away can make a bigger difference than you think.

If you've been counting down the days until summer, this episode might just change your perspective.

If you enjoy the episode, don't forget to follow and give us a 5-star rating. It helps more than you know 🖤

PS: Add your favourite things about winter in the comments, we'd love to hear them!

Instagram: @project.refine

This week, we're diving into the social media do's and don'ts we think every business should know. From whether Meta Ads are actually worth it, to the biggest mistakes we see on Instagram Stories, brand templates, hashtags, and everything in between - we're sharing what's working and what's not.

Whether you're running your own business, managing a brand, or just trying to grow your online presence, this episode is packed with practical tips, common mistakes, and simple changes that can make a big difference.

No fluff, no gatekeeping - just honest marketing advice from two people who do this every day.

Leave your tips in the comments!

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If you enjoyed the episode please give us a follow and star rating. For more follow us on Instagram 👉🏽 @project.refine