Projecting enthusiasm is critical. I don’t care how tired, stressed or far down you are in the polls. Smile!

Here’s today’s tip: Projecting enthusiasm is critical. I don’t care how tired, stressed or far down you are in the polls. Smile!

If you’re running for office or directing a campaign, optimism should simply ooze out of you. It doesn’t matter to me whether polling shows you down 15 or 25 points. If you’re in the race, project enthusiasm.

If you can’t do that, drop out of the race and make your defeat official.

The fact is that plenty of races swing wildly in the last couple weeks. Even more suffer from a poor read on the political environment. That means that most of you will have no real idea of where you stand until election day. So what good does it do to be down on yourself?

My point isn’t that you should lie to yourself or supporters. What I’m saying is that if you’re IN the race, be IN it. Don’t run unless you believe winning is possible and once you’re in the race, fight through the finish line. At every point, look to your supporters and find ways to motivate them. You’re running for a cause, make it infectious.

To find out more about what it takes to win a political campaign, go to MyCampaignCoach.com. You can also check out our interviews with Candidates, Elected Officials, Consultants and Campaign Staff on the How to Run for Office Podcast! On Facebook, you can find our campaign mastermind group by searching for the Elite Campaign Mastermind and our page under My Campaign Coach. If you want to help support our efforts, you can do that with financial support via Patreon.com/mycampaigncoach or by giving us a nice rating on iTunes!

Here’s today’s tip: Projecting enthusiasm is critical. I don’t care how tired, stressed or far down you are in the polls. Smile!

If you’re running for office or directing a campaign, optimism should simply ooze out of you. It doesn’t matter to me whether polling shows you down 15 or 25 points. If you’re in the race, project enthusiasm.

If you can’t do that, drop out of the race and make your defeat official.

The fact is that plenty of races swing wildly in the last couple weeks. Even more suffer from a poor read on the political environment. That means that most of you will have no real idea of where you stand until election day. So what good does it do to be down on yourself?

My point isn’t that you should lie to yourself or supporters. What I’m saying is that if you’re IN the race, be IN it. Don’t run unless you believe winning is possible and once you’re in the race, fight through the finish line. At every point, look to your supporters and find ways to motivate them. You’re running for a cause, make it infectious.

To find out more about what it takes to win a political campaign, go to MyCampaignCoach.com. You can also check out our interviews with Candidates, Elected Officials, Consultants and Campaign Staff on the How to Run for Office Podcast! On Facebook, you can find our campaign mastermind group by searching for the Elite Campaign Mastermind and our page under My Campaign Coach. If you want to help support our efforts, you can do that with financial support via Patreon.com/mycampaigncoach or by giving us a nice rating on iTunes!