"It is changing the industry ... This approach has at times been called 'design thinking.' At projekt202, we like to call it also 'experience thinking,' because it really is all about people's experiences."

  

  	
      
      
        
          
            
          
            
              
            
          
            
          

          
          
            projekt202's VP of Experience Strategy and Insight Aliza Gold
          
          

        
      
      
    

  


In this conversation with projekt202's Vice President of Experience Strategy and Insight, Aliza Gold discusses the importance of fully realizing customers' wants, needs, motivations and goals. "Understanding those elements," she says, "is what helps us design, create and envision experiences that people really value and can connect with emotionally." Follow Aliza Gold on Twitter: @alizagold

projekt202 podcast: Designing Experiences that People Really Value

projekt202 is the leader in applying design, experience strategy and observational insights to the development of mobile, cloud, web and workplace software. Here we share insights around our strategy and design process for software development.

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Software How-To

At projekt202, we know that careful, strategic management of timelines and vision is imperative to successfully launching a product. Through our unique, proven methodology, we synchronously create and deliver a viable product to our clients. Our goal is to stay aligned with our customer’s product vision with laser focus on quality.
 
Our Program Management team is well-versed in creating product roadmaps to keep all parties aligned with our shared goal. In this video, we illustrate how Program Management can help you and your team successfully deliver products and services that enrich your user experience.

Strategic Program Management Enriches User Experience

Let’s face it: in the world of software delivery, it’s a jungle out there.

Fortunately, projekt202 has a unique, established methodology to guide companies toward success. Our proven methodology for understanding people in context by revealing unmet needs drives everything we do. It leads our clients to a clear understanding of their customers, shaping the design and development of new solutions and experiences. 

In this podcast, projekt202 Chief Transformation Officer Rob Pierry shares why projekt202 is the top choice for companies that need to cut through the clutter and execute a successful digital, experience-driven transformation.

How To Set Up A Successful Digital Transformation

Why is projekt202 the #1 choice for the world’s most successful companies looking to improve their customer and employee experiences? We have a unique and established methodology for understanding people in context — we reveal unmet needs — which drives everything we do. This leads to a crisp, clear understanding of the customer, which shapes the design and development of new solutions and experiences. 

With over 15 years perfecting our approach, we have the experience, teams, skills and scale to deliver sophisticated software solutions that improve any and all touchpoints across the user journey. Whether you want to improve a product, deliver a new workplace solution, or disrupt your industry, count on projekt202 for meeting today's experience-driven transformation challenges.

Delivering Experiences That Matter

In this interview, projekt202 CEO David Lancashire shares his advice on digital transformation, and why companies must transform to survive and thrive.

Driving Business Revenue and Success Through Digital Transformation

As more companies and their executives seek the business rewards of digital transformation, they can also put themselves unnecessarily at risk.

projekt202 Vice President of User Experience Michael Blakesley and Digital Transformation Officer Kevin Green recently discussed the importance of fully understanding the customer journey. Failure to comprehend customers' wants, needs and interactions with a brand can undermine a company's best-intended efforts at digital transformation.

projekt202 podcast: Designing Experiences that People Really Value

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