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Promises in Fertility. Claims make patients buy. Even if they aren't true.
In this episode we cover a recent study by Carrick (2023) and the effect of various claims on the beliefs and purchasing by fertility patients.
The patients in the study were presented with a fake supplement that made claims about surrogate markers with or without additional warnings about risks and/or live birth rate. The findings are incredibly important for integrative clinicians or clinicians who work in fertility and struggle with their patients navigating the online space.
One of the goals of our mentorship with clinicians inside the Confident Clinician is to help build bridges with conventional practitioners and the standards of care. When clinicians are clear about what the evidence actually says, it increases confidence in both patients and practitioners alike.
Enjoy the episode!
Be sure to subscribe to The Stacks, our free integrative medicine magazine for clinicians. You can get your first free copy here.
Carrick, M., Wilkinson, J., Polyakov, A., Kirkham, J. & Lensen, S. How do IVF patients interpret claims about fertility treatments? A randomised survey experiment. Hum. Fertil. 26, 347–354 (2023).
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By Dr. Jordan Robertson NDIn this episode we cover a recent study by Carrick (2023) and the effect of various claims on the beliefs and purchasing by fertility patients.
The patients in the study were presented with a fake supplement that made claims about surrogate markers with or without additional warnings about risks and/or live birth rate. The findings are incredibly important for integrative clinicians or clinicians who work in fertility and struggle with their patients navigating the online space.
One of the goals of our mentorship with clinicians inside the Confident Clinician is to help build bridges with conventional practitioners and the standards of care. When clinicians are clear about what the evidence actually says, it increases confidence in both patients and practitioners alike.
Enjoy the episode!
Be sure to subscribe to The Stacks, our free integrative medicine magazine for clinicians. You can get your first free copy here.
Carrick, M., Wilkinson, J., Polyakov, A., Kirkham, J. & Lensen, S. How do IVF patients interpret claims about fertility treatments? A randomised survey experiment. Hum. Fertil. 26, 347–354 (2023).