In this episode of Promo Perspectives, host Nicole Cook sits down with Alok from PPAI to unpack the latest research and insights shaping the promotional products industry heading into 2026.

They discuss key economic trends, growth opportunities, and the challenges suppliers and distributors can expect in the coming year — from inflation and tariffs to AI-driven efficiency and the rising demand for sustainable products.

You’ll also learn which product categories are leading the way, how technology is transforming buyer expectations, and what upcoming policy changes could impact the promo space.

Whether you’re a supplier, distributor, or industry enthusiast, this episode will help you navigate what’s next for promo with clarity and confidence.

🎧 Topics Covered:

2026 economic outlook and industry growth

Top product categories and buyer trends

Sustainability and ESG’s growing influence

AI, personalization, and automation in promo

Tariffs, compliance, and workforce legislation updates

📈 Stay informed and get ahead of the curve with this insightful discussion!