Promoting sales of your self published books during the holidays sounds like a logical idea, right? Well, not always. I share what books might be holiday sales-worthy, the worst times to run your holiday book sales promotions and ads, and why you need to be careful with discounts.

YouTube video: https://youtu.be/QShpLm5e15k

Timestamp show notes (click timestamp to view segment on YouTube):

0:12 Is promoting your book during the holidays a good idea?

0:48 Books that are holiday sales worthy

1:14 What if your book is not holiday sales worthy?

2:46 Cautions for holiday discounts and deals

5:19 Why you shouldn't promote your book for Black Friday or Cyber Monday

6:58 Don't win sales and lose money!

8:57 Tell buyers how to buy your books

Blog:

Promoting Holiday Sales for Your Self Published Book http://hub.me/an2sZ

Amazon Marketing Services Advertising for Kindle Ebooks: Are You Winning Ad Bids, but Losing Money? http://hub.me/am716