If you tell four random people you have a podcast, three of them will look at you blankly. That's because around 70% of the US population don't listen to podcasts. They are, you might say, clueless.

Keep that in mind when you are designing your promotional efforts -- a podcast page on your website, email newsletters, social posts, etc. And realize that maybe that high-paid podcasting consultant you hired (hi there!) may not have all the answers.

When it comes to promoting your show, you need to embrace the clueless. 

Sure, it's important to follow best practices for engineering, production, distribution, and even content. And you very well may need some strategic help (hi there!) to make sure you've got all the bases covered.

But when it comes to designing promotional elements, are they "clueless" enough to speak the the three out of four people who'll see that promotion? Or are you better using a clueless-about-podcasting person (perhaps you) to evaluate those efforts?

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.

Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.

You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.

If you or someone you know needs help, or if you want to get more involved, here are 5 resources:

1. ShoutYourAbortion.com is a campaign to normalize abortion.

2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.

3. Abortion.cafe has information about where to find clinics.

4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.

5. Choice.CRD.co has a collection of these resources and more.

We encourage you to speak up! And spread the word.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy