Big D*ck Marketing: The Mastercast

PROMPT: A Big Leadership Moment


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THE PROMPT:

What is something you used to believe was true about your work - that NOW, in hindsight, you no longer believe / now disagree with?

  • Alternative prompt: what’s something you used to judge others in your industry for - that now you understand / agree with / use in your methodology?

THE HOOK:

"I'm a _____________________, but you won't catch me _____________________."

EXAMPLES:

Christie's Recent Example: https://www.instagram.com/p/CupL5pfL_kP/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==

Other Niche Examples:

  • I'm a spiritual guide + psychic, but you won't catch me discounting my prices in the name of "spirituality".
  • I'm a financial advisor, but you won't catch me offering financial advice without addressing the emotional impact of money.
  • I'm a pole dance instructor, but you won't catch me hiding it from people at my 9-5 job.

WHY this is BDM:

BDM is also about the power of being able to putting aside your ego // self judgement, and to acknowledge where you were wrong (SO THAT) it may benefit your audience and others.

By acknowledging + sharing a belief shift you once felt so certain of, you:

  • Gain the trust + respect of your potential clients (they know you aren't just trying to sell them an idealized bullet point version of success/the journey).
  • Which then takes them psychologically a step closer to either A) reaching out to you via DM .. B) engaging with your post to share their perspective .. or C) just straight up buying your shit.

...more
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Big D*ck Marketing: The MastercastBy Christie Bailey