⁠Mike Taylor⁠, co-author of ⁠Prompt Engineering for Generative AI⁠ and first two-time guest of the pod joins us to "delve" into the important questions around getting the best answers out of ChatGPT and the like.

Learn about the principles of prompt engineering, the role of generative AI in analytics, and how to effectively use AI for data cleaning, code generation, and more.

▶️ Watch on YouTube

Links from the show:

• ⁠Ep. 2 with Mike - Marketing Memetics & Measurement⁠
• ⁠Prompt Engineering for Generative AI⁠ [book]
• ⁠Cursor⁠ (AI code editor)

00:00 Introduction and Casual Banter

01:16 Speed Reading and Da Vinci Jokes

02:52 Introducing the Guest: A Modern Day Da Vinci

05:19 Diving into Prompt Engineering

08:35 Generative AI in Analytics and Marketing

14:37 Practical Applications and Challenges

18:38 Prompt Engineering Tips and Tricks

24:54 Crafting Effective Prompts for Social Media

25:37 The Value of Prompt Engineering in Automation

26:39 Exploring Prompt Marketplaces and Tool Use

27:51 Automating Prompt Creation and Its Implications

29:28 The Future of Prompt Engineering as a Skill

32:50 Applications of AI in Copywriting and Image Generation

34:58 AI in Data Extraction and Analytics

45:12 Leveraging AI for Industry Insights and Efficiency

48:45 Conclusion and Book Pitch