Sign up to save your podcasts
Or
Share Proof Comes After Bravery
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Proof Comes After Bravery
You'll hear about
The $300 decision that turned into a whole business epiphany
Kat went to a Prof concert in Montreal, had an existential crisis about why she was obsessed with a bald white guy who humps the air, and ended up doing a full psychological breakdown of her own buying behavior. The result? A clearer understanding of what actually drives purchase decisions — and why emotional environments matter more than perfect offers.
Why people rally around weird
The Prof concert wasn't full of people who looked the same. Face tattoos, little kids, ten-foot giants — all there for the same reason: proof of concept that you can be strange as fuck and still move people. Kat breaks down what that magnetism actually is and why we're all searching for it.
Leaving ops behind (for real this time)
After a year of self-directed curriculum in Emotional Economics — the psychology, sociology, and anthropology of buying — Kat finally named her last offer. Five minutes before the recording. By accident. Because she stopped trying to control it.
The courage to be weird (and why most people don't have it)
Rebecca drops the truth bomb: we all want to be Weird Al, but we're waiting for proof of concept before we're brave. The artists who make it? They knew the proof would come after the bravery.
Tarot cards as a business strategy (no really)
In January, Kat's daughter threw all her tarot cards on the floor. Eleven cards face-up. Eleven months ahead. One card per month to set the vibe for her business decisions ever since — and it's been the most successful strategic decision she's made in years.
Offers mentioned
Queens of Coin — Behavioral pricing diagnostic using the PPP framework (Primed, Priced, Positioned). Examines what your pricing is communicating emotionally, mathematically, and perceptually. [$997] → themainstage.ca/services
Reality Check — Energy and capacity planning. Are you writing checks your business can't cash? Internal offer focused on making your offers work for you. Coming summer 2026.
Lip Service — Brand perception diagnostic. Is what you think you're communicating actually landing on the other end? External offer examining price anchoring, buyer psychology, and whether your ideal client would realistically pay what you're asking. Coming summer 2026.
Featured guest appearance
Rebecca Gunter (stonefruit.com) — Kat's ride-or-die of 5 years, co-founder of Stoned Fruit positioning and messaging agency, and co-host of Brandthropology newsletter on LinkedIn. Rebecca's the one who named the whole thing because that bish always knows before I do: "You're into people having the courage to be weird."
Where to find Kat
Threads: @themainstage.ca
Website: themainstage.ca
K like what? Newsletter: Sign up here
LinkedIn: Kathleen Stewart - The Main Stage
LinkedIn Newsletter: Brandthropology
View all episodes
By Kathleen StewartYou'll hear about
The $300 decision that turned into a whole business epiphany
Kat went to a Prof concert in Montreal, had an existential crisis about why she was obsessed with a bald white guy who humps the air, and ended up doing a full psychological breakdown of her own buying behavior. The result? A clearer understanding of what actually drives purchase decisions — and why emotional environments matter more than perfect offers.
Why people rally around weird
The Prof concert wasn't full of people who looked the same. Face tattoos, little kids, ten-foot giants — all there for the same reason: proof of concept that you can be strange as fuck and still move people. Kat breaks down what that magnetism actually is and why we're all searching for it.
Leaving ops behind (for real this time)
After a year of self-directed curriculum in Emotional Economics — the psychology, sociology, and anthropology of buying — Kat finally named her last offer. Five minutes before the recording. By accident. Because she stopped trying to control it.
The courage to be weird (and why most people don't have it)
Rebecca drops the truth bomb: we all want to be Weird Al, but we're waiting for proof of concept before we're brave. The artists who make it? They knew the proof would come after the bravery.
Tarot cards as a business strategy (no really)
In January, Kat's daughter threw all her tarot cards on the floor. Eleven cards face-up. Eleven months ahead. One card per month to set the vibe for her business decisions ever since — and it's been the most successful strategic decision she's made in years.
Offers mentioned
Queens of Coin — Behavioral pricing diagnostic using the PPP framework (Primed, Priced, Positioned). Examines what your pricing is communicating emotionally, mathematically, and perceptually. [$997] → themainstage.ca/services
Reality Check — Energy and capacity planning. Are you writing checks your business can't cash? Internal offer focused on making your offers work for you. Coming summer 2026.
Lip Service — Brand perception diagnostic. Is what you think you're communicating actually landing on the other end? External offer examining price anchoring, buyer psychology, and whether your ideal client would realistically pay what you're asking. Coming summer 2026.
Featured guest appearance
Rebecca Gunter (stonefruit.com) — Kat's ride-or-die of 5 years, co-founder of Stoned Fruit positioning and messaging agency, and co-host of Brandthropology newsletter on LinkedIn. Rebecca's the one who named the whole thing because that bish always knows before I do: "You're into people having the courage to be weird."
Where to find Kat
Threads: @themainstage.ca
Website: themainstage.ca
K like what? Newsletter: Sign up here
LinkedIn: Kathleen Stewart - The Main Stage
LinkedIn Newsletter: Brandthropology