Rikki Marler, Vice President of Client Development at Pēq, joins Women of Influence to share how she helps brands move beyond surface-level metrics to understand the true incremental impact of their campaigns. With a background in shopper marketing and lessons learned from early mentors, Rikki talks about why today’s marketers need real-time insights, how transparency has guided her career, and the importance of staying curious when navigating change.

Episode Highlights:

• The shift from proof of performance to proof of value in marketing.
• Why in-flight optimization is essential as budgets tighten.
• Lessons in transparency from early career mentorship under Walmart’s first COO.
• Staying curious and using an “advisory board” to navigate career twists.
• Influence as making people feel seen, heard, and empowered.

Links and Resources

Connect with Rikki Marler on LinkedIn

Connect with Pēq on LinkedIn

Learn more about Pēq

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