In our 21st Proof of Vision episode, we had on Luca Netz, CEO of Pudgypenguins & Igloo.

Pudgy Penguins has morphed into crypto's most recognizable brand after being acquired by Luca in 2022. The team has rolled out multiple Pudgy Penguins toys, games & more, also introducing @AbstractChain...

In this podcast, we discussed Luca's thoughts on what mistakes teams in crypto are making today, how to effectively leverage a brand for distribution, & more.

Have a listen 👇

⏲ Timestamps:

00:00 - Intro

01:33 - Luca Intro & Origin Story

06:45 - Challenges of Selling Physical Products

09:30 - $PENGU Growth Strategy

15:35 - Can Other Crypto Projects Become a Brand

30:43 - Pudgy Penguins IP & Expanding into Gaming

37:46 - Abstract Chain's Value Add

47:10 - Abstract Portal & Streamlining Blockchain UX

52:00 - Outro