This week on the podcast Shailin Dhar returns to discuss the study that he recently released on advertising fraud. He just released a report that shows how ridiculously easy and profitable it is to make money with bot traffic.

Prior to reading this report, I thought that defrauding an advertiser is at least complicated or took some time. It turns out neither of those are true.

In under a week, Shailin was able to create a fake publisher site, fill it with bot traffic, and make a profit. He did all of this while having the industry standard anti fraud filters installed on the site.

The vast majority of the traffic that he purchased was able to beat MOAT, Double Verify and IAS’s detection platforms, as it was engineered to pass their screening processes.