Edward Winslow, a protégé of the legendary Bob Knakal, joins Amy for this episode of the Performance Mindset podcast. Edward is the author of the book “ProofStacking: How to Overcome Consumer Doubt, Create Trust, and Get More Clients Than You Can Handle.” ProofStacking is a marketing concept that transcends industries, building trust with clients and giving you more control over your own destiny. Edward shares some tips for honing the techniques to fit your particular situation and offers insights on the human desire for belief.

In this episode, you’ll hear:

1. Edward Winslow’s background in real estate, his relationship with Bob Knakal, and the premise behind his book “ProofStacking: How to Overcome Consumer Doubt, Create Trust, and Get More Clients Than You Can Handle.”
2. Building a great marketing machine based on reputation.
3. The human desire for belief.
4. The ProofStacking concept and how Edward built it using the one-page case study model.
5. The benefits of ProofStacking, including more control over your destiny and building trust.
6. Honing the techniques to fit your particular situation–no matter your industry or level.
7. Using your email list as a sales funnel and how Edward gets them into the funnel.
8. The importance of creating an identification factor–things people relate to–in marketing.
9. Putting in the reps to reach success.

Connect with Amy Calandrino here:

Beyond Commercial

Amy Calandrino

Connect with Edward Winslow:

One Page Case Studies

LinkedIn

ProofStacking book