We inhabit a fractured information landscape where truth itself has become negotiable. Lying has not only lost its stigma — it’s become a viable strategy for success.

My guest on this WhoWhatWhy podcast, Renée DiResta, author of Invisible Rulers: The People Who Turn Lies into Reality, reveals the machinery behind this transformation.

Politicians lie with impunity, corporate leaders fabricate narratives, and social media influencers craft false personas, all understanding that in the attention economy, authenticity is just another performance metric.

The infrastructure of deception, she explains, has become so sophisticated and pervasive that we’ve normalized dishonesty as simply another tool in the communications toolkit.

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