Taste of Place

Propaganda: Brewing Change


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In this episode, host Trey Malone sits down with Propaganda, a celebrated recording artist and spoken word poet, to explore the profound connections between coffee, justice, and art.


Propaganda shares his journey from hip-hop icon to coffee innovator, revealing how his passion for music and poetry led him to create Terraform—a brand that embodies a vision of building a more livable world. Through stories of his travels to Honduras and Ethiopia, Propaganda delves into the spiritual and cultural significance of coffee, highlighting its roots in social justice and sacred work.

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Taste of PlaceBy Northshore Specialty Coffee