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What is propaganda? An organized effort to distort reality or the accepted truth of society at large. The idea of propaganda carries with it the idea that the set of things that the public generally believes both exists and matters to the entity producing the propaganda. For some, this set of ideas is the "zeitgeist". The spirit of the age. In this context, propaganda is then an attempt to engineer the spirit of the age.
Is propaganda different than what happens in current day political campaigns? Do we consider this as "legitimate political discourse" or do we consider it to be an unearned lever on society?
Is there a difference between institutional propaganda (like what a nation or a political party would do) and organic propaganda (that which happens as a result of an ideological movement)? Can groups that make a sustained effort to change the accepted truth (like flat earthers and anti-vaxxers) be considered "organic propagandists"?

Links
https://en.wikipedia.org/wiki/Propaganda

Excerpt
Many people feel that the world is entirely fake. That the things we believe are true are only true because of our perception and that if we can change the perception of what is true then we can change the world.