Aaron Steffey, co-founder of Propeller Bonds joins me to share the intriguing story of why and how Propeller came to be. In our discussion we cover why he chose to partner with technology as a start up and the benefit in exchanging equity for true partnership. Aaron makes an interesting, if self deprecating claim that every day you see Propeller is their worst day (because they are always getting better). Propeller launched during the pandemic and Aaron shares the surprising story of how what would appear to be imperfect timing proved to be ideal. You'll hear about Aaron's "Quitting Moment"; it was not all smooth sailing for Propeller, as this company nearly failed to launch due to a last moment, change of course. Finally we discuss insuretech and disruption and Aaron unpacks why his company chose not to go direct to consumer. Enjoy the discussion and thank you for listening.