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Pros and Cons Of Creating a Political Podcast
In this episode of The Circle Sessions, host Brett Johnson discusses the current landscape of political podcasts, focusing on the pros and cons of creating content in this genre.
Brett delves into a recent survey highlighting the popularity of political podcasts among different generations and shares insights on the engagement and sharing of political news and media. He explores the potential challenges of creating and sustaining a political podcast amidst the dynamic nature of election cycles and offers valuable considerations for content creators looking to navigate the ever-changing political landscape.
Whether you're already entrenched in political podcasting or considering entering the space, this episode provides valuable insights into the unique opportunities and potential pitfalls of this genre.
Top Takeaways
1. The popularity of political podcasts during an election year can be significant, with a surge in content creation around election cycles.
2. The analysis identifies NPR News Now as the most favored news and political podcast in the US for this election cycle, with different age groups showing preference for specific political podcasts.
3. Despite the surge in political podcast content, engagement levels may not necessarily match the increase in content creation, with a noticeable decline in interest for some segments of the population.
4. Generational differences exist in how various age groups perceive and engage with political content on social media, with some feeling the need to share their political views and others refraining from doing so due to election-related stress.
5. While there was a significant increase in podcast listenership from 2004 to 2023, the impact of political podcasts and their sustainability beyond the election cycle is a consideration for podcast creators.
6. Political podcast creators may need to explore alternative show formats and consider the potential challenges posed by the lack of campaign ad spending in political podcasts.
7. There are considerations around the sustainability of political content, its ability to stay relevant beyond the election cycle, and the potential need for creators to pivot their content to retain their audience's interest.
8. Creators are encouraged to evaluate how their political content can survive beyond the election cycle and consider seeking guidance from podcast consultants to navigate the changing landscape of political podcasting.
9. The influence of culture and the potential political backlash may affect advertiser caution in associating with political content, prompting creators to consider the intersection of their content with cultural elements.
10. Understanding the long-term game plan for political podcast content, including its ability to adapt and stay relevant beyond the election cycle, is essential for creators venturing into this niche.
Podcastle
Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.
Have a question or an idea for one of our episodes? Send us an email at [email protected].
The Circle of Experts are:
Yasmine Robles from Rebel Marketing
Tonnisha English-Amamoo of TJE Communications
Don The Idea Guy
Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants
Copyright 2025 Brett Johnson, My Podcast Guy™
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/vince-mcgill/lemon-slice
License code: 2NRNUIV5VG7FU3K5
View all episodes
By Brett Johnson, My Podcast Guy™In this episode of The Circle Sessions, host Brett Johnson discusses the current landscape of political podcasts, focusing on the pros and cons of creating content in this genre.
Brett delves into a recent survey highlighting the popularity of political podcasts among different generations and shares insights on the engagement and sharing of political news and media. He explores the potential challenges of creating and sustaining a political podcast amidst the dynamic nature of election cycles and offers valuable considerations for content creators looking to navigate the ever-changing political landscape.
Whether you're already entrenched in political podcasting or considering entering the space, this episode provides valuable insights into the unique opportunities and potential pitfalls of this genre.
Top Takeaways
1. The popularity of political podcasts during an election year can be significant, with a surge in content creation around election cycles.
2. The analysis identifies NPR News Now as the most favored news and political podcast in the US for this election cycle, with different age groups showing preference for specific political podcasts.
3. Despite the surge in political podcast content, engagement levels may not necessarily match the increase in content creation, with a noticeable decline in interest for some segments of the population.
4. Generational differences exist in how various age groups perceive and engage with political content on social media, with some feeling the need to share their political views and others refraining from doing so due to election-related stress.
5. While there was a significant increase in podcast listenership from 2004 to 2023, the impact of political podcasts and their sustainability beyond the election cycle is a consideration for podcast creators.
6. Political podcast creators may need to explore alternative show formats and consider the potential challenges posed by the lack of campaign ad spending in political podcasts.
7. There are considerations around the sustainability of political content, its ability to stay relevant beyond the election cycle, and the potential need for creators to pivot their content to retain their audience's interest.
8. Creators are encouraged to evaluate how their political content can survive beyond the election cycle and consider seeking guidance from podcast consultants to navigate the changing landscape of political podcasting.
9. The influence of culture and the potential political backlash may affect advertiser caution in associating with political content, prompting creators to consider the intersection of their content with cultural elements.
10. Understanding the long-term game plan for political podcast content, including its ability to adapt and stay relevant beyond the election cycle, is essential for creators venturing into this niche.
Podcastle
Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.
Have a question or an idea for one of our episodes? Send us an email at [email protected].
The Circle of Experts are:
Yasmine Robles from Rebel Marketing
Tonnisha English-Amamoo of TJE Communications
Don The Idea Guy
Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants
Copyright 2025 Brett Johnson, My Podcast Guy™
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/vince-mcgill/lemon-slice
License code: 2NRNUIV5VG7FU3K5