I’ve always believed in the value of prospecting. Yet for most of my career, I really hated actually doing it. Despite my attempts to connect with potential clients in an authentic and personalized way, my approach tended to feel a bit generic and spammy.

In this episode, we’ll explore why relying on selling “best practices” and cheesy prospecting hacks can hurt your business, and how to prospect for customers in a way that doesn’t feel gross.

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