Business development expert Tom Healy joins the pod to break down how fitness creatives can master prospecting. From finding the right clients, starting meaningful conversations, and building long-term relationships, Tom shares nearly two decades of experience in business strategy and shows how to bring a professional mindset to creative work without losing authenticity.

In this episode, we discuss:

- How to identify your ideal client and narrow your target audience

- Prospecting as a game: creating conversations and opportunities

- Asking the right questions to uncover client goals and red flags

- How to get in-person meetings and build lasting partnerships

- Setting boundaries and spotting clients who aren’t a good fit

- Playing the long game with recurring work and relationships

From prospecting to proposals, Tom helps fitness creatives think more strategically about how to grow their business and attract clients that truly align with their goals.

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