Raise Nation

Prospecting the Future: Unleashing AI for Donor Discovery Featuring Shawn Olds


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Discover the untapped potential of AI in revolutionizing your donor prospecting efforts.

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Identifying high-impact donors beyond a nonprofit’s current pool is a challenging yet essential task. If development teams possessed a secret formula for prospecting, the culture of generosity would flourish. While personalized messaging, segmentation, and donor profile research offer valuable tips, the primary barrier is time. The extensive effort required for these tasks and individual outreach is overwhelming, especially considering limited resources, staffing, and the multitude of responsibilities nonprofit development teams juggle. As a result, the outcomes often fall short of expectations.In today’s technological landscape, AI is no longer a distant concept, but a powerful tool that can revolutionize donor prospecting. Instead of fearing it, it’s time to embrace the possibilities it brings. In this episode, Shawn Olds, Co-founder, and Chief Executive Officer at boodle AI & the creator of boodle GPT explains how getting started with AI is easier than you may think. Learn how even a small sample database can provide valuable insights and pave the way for donor acquisition.boodleAI is a developer of a predictive analytics platform designed to democratize data science for nonprofits through the power of enriched analytics. The company is disrupting the traditional norms of donor acquisition and retention by applying large language models to predict and model donor behaviors. achieving unprecedented increases in donations, engagement, and lifetime retention rates. Their innovative approach to donor prospecting has revolutionized the nonprofit sector, offering nonprofits direct access to high-quality, mission-aligned donor prospects. Leveraging seamless advertising solutions, boodleAI simplifies the process of converting these carefully curated AI-generated prospects into lifelong donors.“The best time to plant a tree was 30 years ago. The second best time is now.”

Highlights include:

  • Leverage 100 donor profiles to get started with AI Donor Prospecting.
  • Harvest bespoke data to understand core donors.
  • Create unique prospects lists to acquire net new donors.
  • Identify and optimize affinity groups.
  • Build and strengthen donor relationships based on machine learning.
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