This podcast covers the August 2025 Consumer Snapshot report Prosper Insights & Analytics, a company specializing in consumer intent data and predictive analytics. This podcast summarizes findings from their ongoing monthly survey, which gathers information from over 7,500 US participants on a wide range of consumer behaviors, motivations, and future purchase plans. Highlights include consumer sentiment, spending intentions, and responses to economic pressures in August 2025, noting a slight increase in confidence despite persistent caution and a dip in overall happiness due to rising costs. The data also reveals shifts toward value-conscious shopping behaviors and provides insights for marketers and investors on navigating the evolving consumer landscape.