October 2025 Consumer Snapshot

This podcast covers the October 2025 Consumer Snapshot report produced by Prosper Insights & Analytics, a firm specializing in predicting consumer behavior. The report details that consumer confidence in the U.S. economy has slightly softened due to persistent concerns about inflation and interest rates, yet consumers are maintaining a steady emotional mood and their 90-day spending intentions have risen. While shoppers are more aware of rising prices, particularly for groceries, they are coping through value-seeking strategies like using coupons and buying private labels, suggesting they are adjusting to a "new normal." The analysis indicates that the consumer is cautious but not shut down, signaling that retailers should use hybrid strategies focused on promotional essentials while also offering lifestyle upgrades to capture potential discretionary spending. Finally, the source highlights a growing reliance on value ecosystems, evidenced by increased membership in both Amazon Prime and Walmart+.