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This podcast from Prosper Insights & Analytics presents the September 2025 consumer snapshot, summarizing key findings from their extensive survey of over 7,500 U.S. participants. The data reveals a paradoxical consumer landscape where confidence in the economy has declined, yet overall happiness has risen to its highest point in over ayear. Despite this improved mood, spending intentions are tempered by caution, with consumers actively seeking value through sales and store brands. The analysis also highlights behavioral shifts in retail, showing increased membership in services like Walmart+ and Amazon Prime, and provides predictive insights for marketers and investors regarding future consumer actions and market trends.
By Phil RistThis podcast from Prosper Insights & Analytics presents the September 2025 consumer snapshot, summarizing key findings from their extensive survey of over 7,500 U.S. participants. The data reveals a paradoxical consumer landscape where confidence in the economy has declined, yet overall happiness has risen to its highest point in over ayear. Despite this improved mood, spending intentions are tempered by caution, with consumers actively seeking value through sales and store brands. The analysis also highlights behavioral shifts in retail, showing increased membership in services like Walmart+ and Amazon Prime, and provides predictive insights for marketers and investors regarding future consumer actions and market trends.