Prosper Insights - Consumer Futures

Prosper Insights AI & Innovation Briefing 2025 E15


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The Good Data Dividend: Fueling AI Success

This podcast covers an article from Forbes, authored by Gary Drenik of Prosper Insights & Analytics, centering on the critical importance of data integrity for businesses utilizing Artificial Intelligence. It highlights how flawed or unreliable data can lead to significant financial losses—averaging $443,550 for U.S. organizations in the past year—and misguided strategic decisions. Conversely, the podcast introduces the concept of a "good data dividend," illustrating that investing in robust information management systems can result in substantial revenue increases, with U.S. organizations reporting an average 10.8% rise. The podcast emphasizes that proactive data management strategies, such as eliminating redundant data, automating quality checks, and embedding security, are essential for maximizing AI's potential and gaining a competitive advantage.

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Prosper Insights - Consumer FuturesBy Phil Rist