Prosper Insights - Consumer Futures

Prosper Insights AI & Innovation Briefing 2025 E16


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Banks, AI, and Consumer Trust: Bridging the Gap

The podcast covers an article by Gary Drenik for Forbes, that explores the current landscape of consumer financial needs and the banking sector's role in addressing them. It highlights that while consumers increasingly seek personalized financial guidance amid economic uncertainty, many banks are falling short in delivering this. The podcast emphasizes that banks are investing in AI to offer tailored advice through digital channels, recognizing the opportunity to strengthen customer relationships. However, a significant challenge remains: consumers, despite trusting their banks, harbor concerns about AI's use of their personal data. Therefore, the piece concludes that banks must prioritize secure and transparent AI solutions to bridge this trust gap and leverage AI's full potential for personalized financial services.


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Prosper Insights - Consumer FuturesBy Phil Rist