As AI Matures, Consumer Trust Becomes The New BattlegroundThis podcast covers a Forbes article by Gary Drenik of Prosper Insights & Analytics, which discusses how consumer trust has become the crucial "new battleground" as Artificial Intelligence (AI) matures across industries. The podcast highlights that while AI has dramatically changed business operations, consumers are increasingly concerned about privacy violations and lack of transparency, with a significant percentage worrying that AI systems do not have their best interests in mind.

According to data from Prosper Insights & Analytics and Usercentrics, this growing apprehension has led consumers to actively change their digital behavior, such as deleting apps or adjusting cookie settings, effectively demanding more control over their data. The podcast emphasizes that companies must recognize trust not just as a compliance requirement but as a core business strategy and a driver for growth, extending this need for reliability to AI performance, internet resilience, and supply chain visibility.