Prosper Insights - Consumer Futures

Prosper Insights AI & Innovation Briefing 2025 E9


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Unlocking AI Value with Data in 2025.

Gary Drenik, a writer for Forbes and co-founder of Prosper Insights & Analytics, discusses how artificial intelligence (AI) is evolving in 2025 beyond its foundational infrastructure. The article highlights a significant shift towards two new critical layers: the application layer, which focuses on integrating AI into specific business processes and industries with a move towards pre-built solutions, and the data infrastructure layer, emphasizing the crucial role of high-quality data in fueling effective AI. The article also notes the substantial increase in venture funding for AI companies, particularly those in sectors impacted by AI, and points to the rise of agentic AI, which aims to automate complex end-to-end workflows, all underscored by the critical importance of reliable data quality for successful AI implementation.

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Prosper Insights - Consumer FuturesBy Phil Rist