In this episode of Agents of Nonprofit, I speak with Laurent Proulx, CEO of PROCURE, about the urgent need for proactive prostate cancer awareness, screening, and open conversation. With honesty and clarity, Laurent reinforces that early detection saves lives—and that vulnerability, not silence, is the real strength.

Topics We Cover:

• Why family history (including mother’s breast cancer) and ethnicity significantly increase prostate cancer risk
• How Laurent’s own diagnosis was discovered through an unexpected insurance medical exam
• Inside Procure’s $10M biobank and its exclusive research advantages in Quebec
• How data from 2,000 men is helping researchers understand which cancers become aggressive
• The role of AI in shaping the future of patient education and prostate cancer support

To Learn More and Connect with Laurent:

PROCURE.ca

PROCURE on Instagram

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