A slightly different show today instead of talking to a personal trainer or a coach. My guest today is Martin Sully, a brand strategist and owner of snapper studios. So Martin is empowering thoughtful brands with strategy and design. So branding is a lot more than meets the eye. We often think of our logo.

Our images and maybe our colour palette as the elements that make up our brand. But the visual aspects of branding are only at the surface level. So in today's episode, Martin and I talk about how your business, vision values and goals impact your brand. We talk about the importance of knowing the why behind what your business stands for.

We also go into talking about, should personal trainers be using a business name to grow their brand, or should they be using their own name, their personal name to grow their brand when and why you might choose one or the other? What is branding? How far does branding go? We look at the culture. We look at the implications for our staff.

We look at how it affects the clients, our client niche, and all these. Very important aspects of your business are in this conversation today. There's a lot of useful information in this episode, that'll help personal trainers build and grow their brands. 

So I hope you enjoy this episode. Let's get stuck in.