I believe online personal trainers deserve a career that offers them both freedom and financial security. 

One of the best ways to accomplish this is to choose a client niche. 

In this episode of the Protect The Asset Podcast, I want to discuss the resistance personal trainers feel when choosing an online niche and narrowing down. 

This is a widespread problem that many online personal trainers have, and it's costing them business.

Why is it so hard to choose a niche? 

Why do we feel a strong resistance to narrowing down our audience? 

I place some of the blame on the mainstream fitness culture.  There are a lot of fitness educators encouraging P.T's to be the generalist, but this leads to overwhelm, imposter syndrome, and burnout. 

You can't possibly be the best personal trainer for every client.

The truth is, you don't want to be.

So, what can you do to become a leader in your field and build a sustainable career that allows you to work less and earn more? 

Listen to find out...