In this essential episode of Brave Bold Brilliant, Jeannette shares 12 critical strategies to help you protect your brand from theft, misuse, and dilution. Whether you’re building your business from the ground up or scaling your empire, your brand is your legacy - and it deserves strong protection.

Learn how to legally secure your assets, build internal awareness, and maintain a consistent presence across every touchpoint. From trademark registration to countering infringement and developing customer trust, Jeannette walks you through the actionable steps every entrepreneur must take to build a brand that lasts.

Tune in and gain the confidence to protect your brand while boldly standing out in your industry.

You'll learn how to:

• Protect your brand by registering your trademark, which includes your brand name, logo, and any straplines. 

•  Establish and consistently apply your branding elements, such as colour palettes, fonts, and iconography, across all platforms and materials to strengthen your brand identity.

• Actively track your brand's reach and reputation on social media and other platforms.

• Seek feedback from customers to ensure your brand resonates with your audience.

• Secure your domain name and consider registering variations (e.g., .com, .net, .org) to prevent others from using similar web addresses that could confuse your customers.

• Ensure that employees and partners understand the importance of your brand and how to represent it correctly. 

This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant.

Visit https://brave-bold-brilliant.com/ for free tools, guides and resources to help you take action now

📩 Want extra support? Email [email protected] to book your free mentoring session with Jeannette.

Let’s make your next move your bravest yet.

CONNECT WITH JEANNETTE:

Jeannette’s linktree - https://linktr.ee/JLinfoot

https://www.jeannettelinfootassociates.com/

YOUTUBE - https://www.youtube.com/@braveboldbrilliant

LinkedIn - https://uk.linkedin.com/in/jeannettelinfoot

Facebook - https://www.facebook.com/jeannette.linfoot/

Instagram - https://www.instagram.com/jeannette.linfoot/

Tiktok - https://www.tiktok.com/@brave.bold.brilliant

IN THIS EPISODE:

 00:00 – Intro
 01:13 – 1. Register Your Trademark
 02:16 – 2. Ensure Consistent Branding Across All Channels
 03:14 – 3. Monitor Your Brand’s Presence Online
 03:53 – 4. Protect Your Domain Name
 04:41 – 5. Use Non-Disclosure Agreements (NDAs)
 05:19 – 6. Educate Your Team on Brand Protection
 05:55 – 7. Enforce Your Rights When Necessary
 07:12 – 8. Manage Your Online Reputation
 08:25 – 9. Develop Clear Brand Guidelines
 09:22 – 10. Safeguard Your Intellectual Property
 09:58 – 11. Watch for Counterfeit Risks
 11:12 – 12. Build Strong Relationships with Your Customers
 12:14 – Outro

VALUABLE RESOURCES

Brave Bold Brilliant - https://brave-bold-brilliant.com/

Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970

ABOUT THE HOST

Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development.

Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams.

Podcast Description

Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant.

From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Travel, Bold, Brilliant, business, growth, scale, marketing, investment, investing, entrepreneurship, coach, consultant, mindset, six figures, seven figures, travel, industry, ROI, B2B, inspirational: https://linktr.ee/JLinfoot