Touch of Truth with Jackie Cooper

Protect Your Joy with Taj Reid


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In episode four of Touch of Truth, Taj Reid, Edelman’s Global Chief Experience Officer, joins host Jackie Cooper to share his story, moving at the speed of your audiences’ needs, why it’s okay to be too nice, and his work with Mighty Dream, a new creative advocacy agency collaboration with Grammy-winning producer, Pharrell Williams.


During the discussion, Reid also four-part mental model for how to create meaningful experiences and why the trifecta of art, innovation, and empathy are the codes that we need to change things. 


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Touch of Truth with Jackie CooperBy Adweek & Edelman