Tech companies spend a lot of time focusing on products.  But how do we brand those products?  This episode explores a few branding basics. There are really two things that you need to pay attention to when picking a name: 

1. Pick a name that is protectable.

2. Pick a name that is not already being used by someone else in a way likely to be confused with your use, or in some instances, already subject to a pending trademark application.

This episode elaborates on both.