AI expands capacity and removes administrative drag. It also risks replacing the thinking clients pay for. The episode defines a clear line between removing friction and outsourcing judgment.

The conversation applies cognitive load theory to consulting work and brings in research highlighted by neuroscientist Poppy Crum. Intrinsic load is the real complexity of the client problem. Extraneous load is the administrative burden. Germane load is the productive struggle that builds professional judgment. The smart path is to cut extraneous load with AI and protect germane load as the source of premium value.

Listeners hear how AI can clean research, summarise content, and accelerate drafting. They also hear the risk of treating AI output as final thinking. Poppy Crum’s work shows how tools shape what the brain practices. Overuse of AI for thinking can reduce pattern recognition and create generic advice.

The episode closes with one operating rule. Use AI to make the boring work cheap and keep the thinking expensive. Protect the framing, political reading, and decision-making that clients cannot automate.

Relevant links to Poppy Crum's work