Alexander Page, co-founder and CEO of Trusted Ally Home Care, serves a remarkable niche: former uranium and nuclear workers affected by exposure during and after America's Cold War era. These clients are covered under a rare federal program—but it’s a ticking clock. As the population ages and eventually declines, Alexander is on a mission to both scale responsibly and diversify his business. Stick around to see Nick and Jay start a business from scratch to help Alexander grow his client base.

In this episode, Nick and Jay help Alexander:

1. 📊 Reevaluate client acquisition with data-backed allowable cost models
2. 🧠 Explore partnerships and new business lines, including launching an AI-powered application processing platform
3. 🩺 Tap into referral networks through medical professionals and Continuing Education (CEU) strategies
4. 🔁 Reframe his biggest risk—market contraction—as an opportunity for innovation and vertical integration

Learn more about Alexander and Trusted Ally Home Care:

• Trusted Ally Home Care: https://trustedally.com/
• Alexander Page: https://www.linkedin.com/in/xanderpage/

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If we think you’re a good fit, we’ll get you on the show. ®