Tariffs are making headlines and shifting global trade dynamics faster than supply chains can react.

In this episode, Eric Fullerton, Head of Product Marketing at project44, breaks down what supply chain professionals can do to stay prepared in an unpredictable environment.Instead of focusing on the noise, Eric shares examples of how leading brands are using real-time visibility, predictive intelligence, and flexible strategies through project44’s Movement platform. Hear how companies across apparel, retail, and food & beverage are managing tariff risks, protecting margins, and making faster, smarter decisions in a rapidly changing market.

In this episode, you’ll learn:

• How leading brands are responding to tariff changes
• Using real-time visibility to protect shipments and margins
• Scenario planning for unpredictable trade policies

Things to listen for:
(00:00) Meet Supply Chain Champion: Eric Fullerton
(00:32) The unpredictable changes in tariff policies
(05:11) Real-time intelligence to mitigate tariff fees
(11:02) Strategies for optimizing freight and sourcing
(15:42) AI-powered ETAs, news, and communication
(23:35) Managing detention and demurrage to reduce costs
(26:13) Turning uncertainty into competitive advantage

Resources:
Connect with Eric: https://www.linkedin.com/in/eric-fullerton-111ba71a/
Connect with project44: https://www.project44.com/