If we truly want to shape culture, build movements, and inspire action toward a regenerative future – we have to start with what we love. This is the guiding insight from our guest, Eric Levine, co-founder of Count Us In, the organization using the power of popular culture and sport to inspire action on climate and nature.

On the eve of COP 30 in Brazil, and with the World Cup in North America coming up in 2026, Eric shares with Raphael how their Earth FC campaign is changing the game of sustainable marketing and engagement.

Whether your work is in sports, music, art, or food – Eric shares lessons from literally being in the arena to help us turn passion into action.

Tune in to learn:

• The importance of a positive vision for the future if you want to engage the “movable middle”
• How to tap into existing fan groups to unite audiences and drive systemic change
• Practical lessons from Green Football Weekend in the UK and Earth FC

Our Guest:

Eric Levine is the co-founder of Count Us In, the nonprofit developing and delivering ground breaking campaigns that harness the power of popular culture to inspire and engage mainstream society to act on climate and nature – influencing global leaders on policy and systems change.

Count Us In is backed by some of the world’s leading voices on climate, including by the architects of the historic Paris Agreement, Christiana Figueres and Tom Rivett-Carnac; UN Climate Change High-Level Champion at COP26, Nigel Topping; and an amazing group of influential voices across the different cultural sectors they work in.