In this transcript, Mike Carr discusses the importance of protecting your name from being stolen. He identifies five types of names and how they often evolve: creator names, influencer names, brand names, trade names, and trademarks. He explains that while registering a trade name (DBA) with the county or state can provide some protection, the best way to protect your name is by filing it as a trademark with the US Patent and Trademark Office. He advises not to wait until you are a certain size to file for a trademark, as someone may try to steal your name and take advantage of the value you have created.