Around 8 million people die because of tobacco consumption every single year, leading the tobacco industry to search for new users. Increasingly, it is targeting youth in the hope of hooking a new generation to tobacco products and creating lifelong consumers. To protect youth from tobacco industry interference, we must ensure that their perspectives are heard.

In this episode of Let’s Talk Cancer, Cary Adams, CEO of UICC speaks with Agamroop Kaur, National Youth Advocate of the Year of the Campaign for Tobacco-Free Kids and​​​​​​ David Planas Maluenda, global health policymaker at the Spanish Association Against Cancer in Zaragoza and Youth Ambassador Against Cancer at the European Cancer Leagues.

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