Protein is the trendiest word of today's food industry. Heck, it's a money maker. Let's say you're the CEO of a nut bar brand. Your marketing team suggests putting the phrase "High in Protein" on the packet. Absolutely nothing needs to change about the nut bar itself. Then - massive profits in the following quarterly report.

Protein has become the gold rainmaker of the food industry and this paradigm itself has left a gulf between nutritional fact and good marketing. Today's episode will help you to keep in alignment with nutritional reality and avoid the spell of marketing.