Protein is everywhere—from snack foods to soda—and suddenly, everything is “high-protein.”

In this episode, we explore how protein became more than a nutrient—it became a marketing strategy. We break down what protein actually does, how much we really need, and why so many foods are being reframed around it.

We also take a closer look at the connection between protein and animal products—and whether that link is as necessary as we’ve been led to believe.