What do magic tricks and AI marketing have in common? A lot, according to Jeff Greenfield, CEO of Provalytics. In this conversation, we unpack the challenges of data privacy, the rise of Amazon and Walmart’s closed ecosystems, and why AI ads may be unavoidable. Jeff explains how his background as a magician and chiropractor shaped his approach to stress reduction and business problem-solving. It’s a fascinating, fast-paced look at how AI is reshaping advertising — and what that means for trust.