Alissa Kaplan Michaels is a top-notch media pitcher. Have a story – a good story – you need pitched to national publication or media outlet? She's your gal.

On this episode, Alissa shares the secrets of why relationships matter when it comes to calling a reporter. In ten-minutes, she tells stories of why taking the time, over years, to build these relationships really matters.

Hear how you should work to build trust with reporters

Learn about how to handle a situation when a client asks you to pitch something that is disingenuous

Discover why really understanding journalism when you're in public relations can make all the difference in the world.

Prove it!

Alissa shares a story about how she was able to place a story in a top-tier publication because of the deep relationship she had formed with the reporter over many years, and why that story, although not exactly what the client had wanted, was a win-win for everyone.